As a wedding venue owner, you know that couples come in all shapes, sizes, colors, and creeds. And while your venue may be open to hosting all kinds of weddings, is your marketing sending the same message? Here are three tips for making your wedding venue marketing more inclusive and welcoming to all couples.
When potential clients flip through your brochures or scroll through your website, you want them to see themselves represented. Include images of couples of different ethnicities, body types, and ages. And make sure that these images are front-and-center—not hidden away on an obscure page of your website.
When you’re writing text for your website and social media captions, avoid using gendered language like “bride and groom” or “his and hers.” Opt for neutral phrases like “love birds” or “two lovebirds.” By using language that everybody can identify with, you’ll make your brand feel more accessible to everyone. Here are some terms we suggest using:
Couples planning their weddings may have varying traditions and customs. For couples who prefer a religious ceremony at a church or temple, may only need the wedding venue for a reception. By offering a range of wedding packages—from like reception-only rentals—you can show that your venue is adaptable and accommodating to all types of weddings.
We also recommend having inclusive friendly amenities such as “getting ready rooms” instead of a “bridal suite” or “groom’s room.”
Making your wedding venue marketing more inclusive doesn’t have to be difficult—a few simple changes can go a long way towards making your venue feel welcoming to all couples. By including diverse images in your marketing materials, using inclusive language in your advertising, and offering a variety of wedding packages and amenities, you can show potential clients that your venue is the perfect place to celebrate their love, no matter who they are or what they’re looking for.
September 7, 2022
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