It’s been almost a month since we returned from Las Vegas and the Wedding Merchant Business Academy (Wedding MBA) conference. We had an amazing time meeting so many incredible wedding professionals and learning about the latest trends in the wedding industry.
The good news is that Say I Do Marketing clients are following many of the best practices that were discussed at Wedding MBA.
Here are just a few highlights from the conference and what we learned while we were there.
Alan Berg gave incredible insights throughout the conference on sales and pricing. He spoke about the biggest mistakes wedding pros are making:
Not following up often enough with sales leads. (Follow-up until you get the yes or the no)
Not asking for the sale and not asking for the upsell
He also provided these helpful tips to create a better sales experience:
Ryan O’Neil of Curate shared the following tip:
Ian Ramirez of Madera Estates suggests leveraging Instagram reels as much as possible by using trending sounds, responding to comments and questions as an Instagram reel, and using Later.com as a resource for creating great reels content.
When speaking about upcoming wedding trends, Andrea Eppolito said to be on the lookout for:
For wedding venues, Amy Collins of The Collins Off Main suggests activating the five senses during a venue tour.
All in all, we had an amazing time at Wedding MBA and we feel like we learned so much. We’re already looking forward to next year’s conference!
December 5, 2022
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